Remove surface dirt/dust from the hat by brushing loose dust off with a light-colored brush then using a clean, damp cloth and gently rubbing counter-clockwise towards the back.
Do not wear it if it’s raining.
Never handle your hat by the crown, always by the brim.
Never rest a hat on its brim. Rest your hat upside down on a flat, clean surface to prevent the brim from distorting or flattening.
Do not leave your hat in a confined space exposed to heat and humidity, this prevents shrinkage and distortion of shape and color.
Never leave your hat in a vehicle as it can overheat and cause the hat to dry, shrink and lose durability.